Lidl, Matriket
Through a series of films, short stories, and a still-image campaign, we were challenged to create a fairy tale–like version of Swedish countryside and farming for Lidl’s locally produced food brand Matriket.
Client:
Lidl
Agency:
Garbergs
We created a physical miniature world to celebrate Swedish farmers, agriculture, and locally produced food.
The physical miniature, which totals 18 square meters, is brought to life with the help of 3D-animated characters and animals.
The campaign has picked up some exciting recognition:
🥇 Gold in Animation and 🥈 Silver in Post-Production & VFX at AdForum’s PHNX Awards.
🥇 Gold for Best Visual Effects at Roygalan, celebrating the best in Swedish Advertising film craft.
Hurray! 🎉
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