Allegra, It's a no-brainer 🧠
Global campaign for allergy brand Allegra, created for MRM/McCann and Craft.
Client:
Allegra
Director:
CJ Listherby
Agency:
MRM | Craft
Director CJ Listherby has brought to life an entire universe of adorable brain cells for Allegra.
Across multiple TVCs, short stories, and images, we journey into the human brain to meet our lovable Brainees, and see the difference between drowsy-inducing medications and Allegra’s zero brain interference.
A whole world of Brainees!
Part of the assignment was to design both the characters and the universe they inhabit from scratch.
We created a fun and colorful world that reflected Allegra’s vibrant packaging, where the Brainees could act out different stories and tackle everyday allergy challenges in playful ways.
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