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Wonder-fueled marketing production for agencies & brands.

Naive is a creative production power-house; producing exceptional storytelling through Film, Animation and Vfx. All under one roof.

The boutique full-service production partner

We handle everything from smaller local productions to realizing complex and ambitious ideas. Never afraid to take an out-of-the-box approach.

- Idea, Concept and Script work
- Film, Still & Animation Production
- New Technologies, Interactive & Generative AI Production
- Post-Production, Online and Delivery

Project Showcase

Alfa Laval

We have supported Alfa Laval on several B2B projects, explaining some of their innovations in data center cooling in a more engaging and accessible way.

Much of the content in this space tends to be overly technical, filled with dense information, and presented with harsh, hyper-realistic visuals, often making it difficult to follow and hard on the eyes.

We proposed a different approach: minimalistic, clean, and focused. By stripping away unnecessary details, we created a unique visual language tailored specifically for Alfa Laval.

For this campaign, we created a main brand film called “Heat”, which captures Alfa Laval’s broader vision and ambitions in the field. Alongside that, we produced a dedicated Data Center film that explores their cooling innovations in more technical depth.

To round it out, we also developed a series of expert interviews, offering deeper insight into the thinking behind their various solutions.

This also included numerous high-resolution 3D-rendered stills, created for use on the website and printed in large formats for external displays, billboards, and exhibition halls. 

Alleima

We’ve produced multiple projects for Alleima, supporting them in communicating their offerings within the steel and advanced materials market through creative storytelling and a unique visual approach.

In the campaign film 900 Ways to Make a Change, we used 3D animation to show how Alleima’s steels and alloys can help reduce carbon footprints.
Each butterfly in the film represents one of Alleima’s unique materials.

For the Hidden Heroes campaign, Alleima challenged us to craft a film that seamlessly travels between real-world locations where their steel materials are used, often hidden in plain sight.

With only Alleima’s still-image bank as our starting point, we turned to a range of cutting-edge AI tools to bring the story to life.

Branding Films & Heightened Live Action

We have years of experience producing everything from large-scale film productions to working with small, agile teams.

One of the strengths of Naive is that, alongside our live-action production expertise, we can leverage our in-house animation and post studio to heighten the visuals into something truly unique.

The Art of Animation

Animation is a powerful tool for explaining complex processes and ideas, while also keeping the viewer interested. It’s also a great way to explore a subject through a more artistic and expressive lens.

3D animation is perfect for grand visions & ideas while delivering impressive visual eye-candy & real wow moments. In these two projects for General Electric and Mercedes, we used advanced 3D techniques to make the impossible possible.

Animation can also be emotional, helping to shed light on difficult subjects from a new perspective.

In this campaign for Djurens Rätt, we developed a script that addresses Sweden’s animal rights laws from the perspective of chickens, using a tone of dark humor to highlight the issue.

Thinking out-of-the-box

We don’t shy away from complexity. Sometimes, it’s the only way to truly stand out.

In the campaign Matriket for Lidl, one of Europe’s largest grocery retailers. We created a 18 square meter physical miniature world. And brought it to life with the help of 3D-animated characters and animals.

We’ve partnered with agencies and brands all around the world to bring products and stories to life.

Here’s a selection of our advertising work.

Contact

Signe Falk, Executive producer 
Signe@naive.se
+46 76 218 30 12