Naive is a creative production house specializing in playful animation-led storytelling and hybrid-craft pieces across film and visual effects.

We love building and designing universes and worlds, mixing different techniques to create something unique, whether it’s with animation, miniatures, live action, stop-motion or all of the above.

Cheers,
Oskar & Naive

This campaign really speaks to our strengths: world-building, complex miniature builds, a highly technical film shoot, and extensive animation post, all tied together with just the right pinch of warmth and storytelling. What a lovely mix, hope you agree!

MRM & Craft Worldwide challenged us to create an entire world for their client Allegra’s allergy products.

We built everything from scratch. Designing the characters, the environments, and the universe they inhabit. The result was a global campaign that included five TVCs, numerous short films, and a wide range of digital assets.

And the universe keeps growing, we’re creating even more films as we speak.

Who said typography can’t also be human flesh? Who said you couldn’t create an entire moving alphabet of sexy letters, all horny for each other?

We didn’t. These letters popped up all around Stockholm, talking about that there is a new TV series in town.

Even though we’re born and raised as an animation studio, we’ve somehow found ourselves in a strangely perfect niche: creating live-action trailers for video games.

We’re not complaining, of course. We love playing with genre, shooting on 16mm celluloid, and doing some classic stunt work!

This one is a bit unusual, a music world-building group that exists in so many intersections I won’t even try to list them all.

We’ve created a bunch of fun films, designs, and animations for their universe.