---
title: World’s best animal welfare
date: 2022-02-17T13:02:00+01:00
author: admin
canonical_url: "https://naive.se/work/varlden-basta-djurskydd-case"
section: Work
---
"World’s best animal welfare"

 

 

 Three broiler chickens in various stages of production - reflects on their situation as proud citizens under the ”World’s best animal welfare system.”  
  
In this campaign for Djurens Rätt, a Swedish animal rights organization, we developed a script that addresses Sweden’s animal rights laws from the perspective of chickens, using a tone of dark humor to highlight the issue.

 

 

  

     ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271500%27%20style=%27background:%23181a19%27%20/%3E)   

## World’s best animal welfare

 

 Director:  Robin Jonsson

 Client:  Djurens Rätt

 Tags: Commercial, 3d, Character Animation, Non Profit

 

 

 

  

 Creating an engaging charity film can be challenging, as they often rely on distressing images making viewers reluctant to watch.   
  
To address this, we used a creative approach that disguised information as entertainment, avoiding desperate pleas for sympathy or lecturing. The aim was to reach a wide audience, and generate interest around the subject while being accessible to all viewers, regardless of their activism.

 

 

  

    ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271500%27%20style=%27background:%2347524b%27%20/%3E)  

 

   ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271500%27%20style=%27background:%23141515%27%20/%3E)  

 

   ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271500%27%20style=%27background:%23141614%27%20/%3E)  

 

 

 

 

  

 Awards & Recognition

 

 

 \- Gold, Film Craft / Outstanding Animation at CRESTA  
\- Best Animated ad at Roygalan, celebrating the best in Swedish advertising film craft.   
\- Shortlisted for Cannes Lions, TV/Cinema Film: Sectors: not-for-profit category.  
  
Djurens Rätt experienced a surge in new members during the spring and summer, which they attribute to "The World's Best Animal Welfare" campaign. The campaign had a high reach across various platforms and contributed to fundraising efforts. The film received positive reactions from followers and helped increase brand awareness.

 

 

  

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