---
title: What do you actually sleep on?
date: 2025-11-12T16:04:00+01:00
author: admin
canonical_url: "https://naive.se/work/sova-case"
section: Work
---
Sova,   
What do you actually sleep on?

 

 

 A lot of people sleep on terrible beds that ruin their rest. We visualized what that might feel like through three extreme scenarios.  
  
What if your bed was made of trash, rough concrete, or even a giant cactus?

 

 

  

    Sova Cactus     ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271122%27%20style=%27background:%23b1b5ab%27%20/%3E)    

 

 

 

 

    Sova Concrete     ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271121%27%20style=%27background:%23908f8b%27%20/%3E)    

 

   Sova Trash     ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271096%27%20style=%27background:%2387837a%27%20/%3E)    

 

 

 

 

  

## What do you actually sleep on?

 

 Director:  Oskar Gullstrand

 Client:  Sova

 Agency: Garbergs

 Tags: Commercial, 3d, Campaign

 

 

 

  

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   MER Våga vara Mer     ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271125%27%20style=%27background:%23b89d93%27%20/%3E)   

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