Ploq, Pausernas Paus
The challenge was to make a peaceful roadside eatery stand out from the bigger competitors. We let the pistachio-green PLOQ bag jump down from its hook and become part of the story.
Client:
PLOQ
Director:
Oskar Gullstrand
Agency:
Garbergs
How do you bring life and personality to a paper bag?
Director Oskar Gullstrand imagined the bag like a small dog. Loyal, eager, and full of heart. Just trying to help, even if no one notices. The animation had to do all the talking. No facial expressions. No eyes. Just folding paper, movement, and timing.
It took some serious thinking to create a digital version of the bag that could move and fold naturally, without stretching the paper in unrealistic ways.
We ended up layering simulated paper on top of the animation, making sure the bag folded with sharp edges instead of bending, keeping that crisp paper feel intact.
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