---
title: Matriket
date: 2024-04-23T12:50:00+02:00
author: admin
canonical_url: "https://naive.se/work/matriket-2025"
section: Work
---
Lidl, Matriket

 

 

 Through a series of films, short stories, and a still-image campaign, we were challenged to create a fairy tale–like version of Swedish countryside and farming for Lidl’s locally produced food brand Matriket.

 

 

  

     ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271125%27%20style=%27background:%23454729%27%20/%3E)   

## Matriket

 

 Director:  Oskar Gullstrand

 Client:  Lidl

 Agency: Garbergs

 Tags: Commercial, 3d, Vfx, Food & Drink, Character Animation, Campaign

 

 

 

  

 ## We created a physical miniature world to celebrate Swedish farmers, agriculture, and locally produced food. 

## The physical miniature, which totals 18 square meters, is brought to life with the help of 3D-animated characters and animals.

 

 

    

  

 

 

 

  

  

  <a class="block max-w-6xl px-8 mx-auto mb-8 md:mb-16 md:px-12" href="">   ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271291%27%20style=%27background:%23779b9f%27%20/%3E)  </a> 

  

    Lidl Matriket Dairy     ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%272519%27%20style=%27background:%23686f42%27%20/%3E)    

 

   Lidl Matriket Chark     ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%272507%27%20style=%27background:%23423f2c%27%20/%3E)    

 

 

 

 

    Lidl Matriket, The Hand     ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%272514%27%20style=%27background:%23514229%27%20/%3E)    

 

   Lidl Matriket, DOOH Bread     ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%272510%27%20style=%27background:%233c7daf%27%20/%3E)    

 

 

 

 

  

 The campaign has picked up some exciting recognition:

 

 

 \- Gold in Animation and ? Silver in Post-Production &amp; VFX at AdForum’s PHNX Awards.  
\- Gold for Best Visual Effects at Roygalan, celebrating the best in Swedish Advertising film craft.   
  
Hurray!

 

 

  

    ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271500%27%20style=%27background:%232d3032%27%20/%3E)  

 

 

 

 

  

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