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Client: Lindex
Director: Malin Ingrid Johansson
Commercial TVC

Lindex Underwear

  • Director Malin Ingrid Johansson
  • Executive Producer Alice Ängeby
  • Producer Rima Kassar
  • DoP Erik Henriksson
  • Production Designer Milan Rakic
  • Stylist Charlotte Kopp
  • Make up artist Helen Borg
  • Hair Stylist Nina Belkhir

Last year, we together with Lindex and director Malin Ingrid Johansson created a successful underwear campaign who set the standard for how women should and shall be represented. The campaign did not only affect their viewers but also portrayed a safe space for women to be women, without judgement and exclusion.

Based on that, this time Lindex wanted to take one step further. Once again together with Malin we created a branding campaign with the purpose to show real women, in real environments embracing their bodies.

Under three rainy days in November we filmed twenty women, three kids and one dachshund. The result is a 90 sec masterpiece, filled with hope, power and a whole bunch of breasts. We couldn’t be more proud to show you this!

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