Global campaign for allergy brand Allegra, created together with MRM/McCann and Craft.

Director CJ Listherby has brought to life an entire universe of adorable brain cells for Allegra. Across multiple TVCs, short stories, and images, we journey into the human brain to meet our lovable Brainees, and see the difference between drowsy-inducing medications and Allegra’s zero brain interference.

Lots more to come from this campaign, stay tuned!