--- title: Wonder-fueled Marketing Production date: 2024-04-24T15:12:00+02:00 author: admin canonical_url: "https://naive.se/marketing-production" section: Pages --- Wonder-fueled marketing production for agencies & brands. Naive is a creative production power-house; producing exceptional storytelling through Film, Animation and Vfx. All under one roof. ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271114%27%20style=%27background:%23a4a7b5%27%20/%3E) The boutique full-service production partner We handle everything from smaller local productions to realizing complex and ambitious ideas. Never afraid to take an out-of-the-box approach. \- Idea, Concept and Script work \- Film, Still & Animation Production \- New Technologies, Interactive & Generative AI Production \- Post-Production, Online and Delivery ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271495%27%20style=%27background:%23434248%27%20/%3E) Project Showcase Alfa Laval We have supported Alfa Laval on several B2B projects, explaining some of their innovations in data center cooling in a more engaging and accessible way. Much of the content in this space tends to be overly technical, filled with dense information, and presented with harsh, hyper-realistic visuals, often making it difficult to follow and hard on the eyes. We proposed a different approach: minimalistic, clean, and focused. By stripping away unnecessary details, we created a unique visual language tailored specifically for Alfa Laval. Alfa Laval Heat ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271118%27%20style=%27background:%23121626%27%20/%3E) Alfa Laval Data Center Cooling ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271114%27%20style=%27background:%23a4a7b5%27%20/%3E) For this campaign, we created a main brand film called “Heat”, which captures Alfa Laval’s broader vision and ambitions in the field. Alongside that, we produced a dedicated Data Center film that explores their cooling innovations in more technical depth. To round it out, we also developed a series of expert interviews, offering deeper insight into the thinking behind their various solutions. Alfa Laval Why Alfa Laval ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%272002%27%20style=%27background:%231c1e2f%27%20/%3E) Alfa Laval Free Cooling ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%272003%27%20style=%27background:%23171e3c%27%20/%3E) Alfa Laval Liquid Cooling ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%272002%27%20style=%27background:%2314182c%27%20/%3E) # This also included numerous high-resolution 3D-rendered stills, created for use on the website and printed in large formats for external displays, billboards, and exhibition halls. ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271692%27%20style=%27background:%23a1a7b4%27%20/%3E) Alleima We’ve produced multiple projects for Alleima, supporting them in communicating their offerings within the steel and advanced materials market through creative storytelling and a unique visual approach. Alleima 900 ways to make a change ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271125%27%20style=%27background:%2318222c%27%20/%3E) In the campaign film 900 Ways to Make a Change, we used 3D animation to show how Alleima’s steels and alloys can help reduce carbon footprints. Each butterfly in the film represents one of Alleima’s unique materials. Alleima Hidden Heroes ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271125%27%20style=%27background:%231d0c09%27%20/%3E) For the Hidden Heroes campaign, Alleima challenged us to craft a film that seamlessly travels between real-world locations where their steel materials are used, often hidden in plain sight. With only Alleima’s still-image bank as our starting point, we turned to a range of cutting-edge AI tools to bring the story to life. Branding Films & Heightened Live Action We have years of experience producing everything from large-scale film productions to working with small, agile teams. One of the strengths of Naive is that, alongside our live-action production expertise, we can leverage our in-house animation and post studio to heighten the visuals into something truly unique. Swedavia The Airport of the future ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271120%27%20style=%27background:%23a7ced6%27%20/%3E) Greenpeace Greenpeace ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%27862%27%20style=%27background:%23161519%27%20/%3E) Toyota Zero City ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271125%27%20style=%27background:%231a141c%27%20/%3E) Ericsson Iot ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271120%27%20style=%27background:%23b3a9a0%27%20/%3E) KRAV En Tid av Förändring ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%27858%27%20style=%27background:%23434731%27%20/%3E) St1 The Spark ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271121%27%20style=%27background:%23282a2d%27%20/%3E) The Art of Animation Animation is a powerful tool for explaining complex processes and ideas, while also keeping the viewer interested. It’s also a great way to explore a subject through a more artistic and expressive lens. IKEA Iway ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271125%27%20style=%27background:%23a4bc7e%27%20/%3E) Google Transfer Stories ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%27783%27%20style=%27background:%23ecb13f%27%20/%3E) Stockholm Stad Stockholm Växer ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271062%27%20style=%27background:%23058bc9%27%20/%3E) TBWA Saudi Aremco ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271124%27%20style=%27background:%23414f4d%27%20/%3E) 3D animation is perfect for grand visions & ideas while delivering impressive visual eye-candy & real wow moments. In these two projects for General Electric and Mercedes, we used advanced 3D techniques to make the impossible possible. General Electric Curing ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271130%27%20style=%27background:%23c2b7b6%27%20/%3E) Mercedes VanPro Center ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271154%27%20style=%27background:%23375786%27%20/%3E) Animation can also be emotional, helping to shed light on difficult subjects from a new perspective. In this campaign for Djurens Rätt, we developed a script that addresses Sweden’s animal rights laws from the perspective of chickens, using a tone of dark humor to highlight the issue. Djurens Rätt World’s best animal welfare ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271500%27%20style=%27background:%23181a19%27%20/%3E) Thinking out-of-the-box We don’t shy away from complexity. Sometimes, it’s the only way to truly stand out. In the campaign Matriket for Lidl, one of Europe’s largest grocery retailers. We created a 18 square meter physical miniature world. And brought it to life with the help of 3D-animated characters and animals. Lidl Matriket ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271125%27%20style=%27background:%23454729%27%20/%3E) Lidl Matriket Behind The Scenes ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271125%27%20style=%27background:%23343335%27%20/%3E) We’ve partnered with agencies and brands all around the world to bring products and stories to life. Here’s a selection of our advertising work. Allegra It's a No-Brainer ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271122%27%20style=%27background:%23743f5c%27%20/%3E) Sova What do you actually sleep on? ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271122%27%20style=%27background:%23b1b5ab%27%20/%3E) Klarna Klarna Kortet ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271126%27%20style=%27background:%23c5aaac%27%20/%3E) Elkjöp x Meta Meta Quest 3 ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271125%27%20style=%27background:%23212325%27%20/%3E) PLOQ Pausernas Pause ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271115%27%20style=%27background:%23878171%27%20/%3E) Östgötatrafiken Varje Resa Räknas ![](data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272000%27%20height=%271125%27%20style=%27background:%23282d27%27%20/%3E) Contact **Signe Falk,** Executive producer [Signe@naive.se ](mailto:signe@naive.se)+46 76 218 30 12